Adobe announces major update to Workfront, including AI assistant for marketing teams

August 28, 2024: Adobe Unveils AI-Powered Workfront Update for Marketers - Adobe announced a major update to Workfront, introducing Workfront Planning with AI capabilities to centralize and streamline marketing workflows. The update offers visual tools for campaign planning, timeline mapping, and data visualization. A new AI assistant can create dynamic campaign records, marketing briefs, and auto-update plans based on user input.