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Living in the feed: Trust and AI drive strategic shifts for advertisers and content creators

Living in the feed: Trust and AI drive strategic shifts for advertisers and content creators

October 2, 2024: AI, Trust, and IP: Future of Digital Content - AI and changing trust dynamics are reshaping advertiser and content creator strategies, particularly among Gen Z. At EmTech MIT 2024, experts highlighted a shift toward social validation and the critical role of language models in brand perception. IP rights protection through blockchain, like Story Protocol, is increasingly vital. Tech leaders predict an imminent supercycle driven by AI, biotechnology, and advanced sensors, promising rapid societal transformation.

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