March 26, 2025:
Amazon Enhances Shopping with AI-Powered Interests - Amazon has introduced Interests, an AI-driven feature that personalizes shopping by letting users input prompts based on their preferences and budgets. This tool uses large language models to turn natural language into actionable search queries, providing relevant product suggestions and updates on new items and deals.
Currently available to select U.S. users on the Amazon Shopping app and mobile website, Interests will soon expand its reach. This initiative is part of Amazon's broader effort to integrate AI into shopping, in line with recent AI advancements from Google.
