October 29, 2024: Amazon Expands Rufus AI Assistant Globally - Amazon is expanding its AI shopping assistant, Rufus, to more markets in Europe and the Americas. Initially launched and tested in the U.S., Rufus offers product search support, comparisons, and recommendations. Its trained on Amazons data, including customer reviews and product catalogs, and can answer natural language questions. The rollout follows beta testing in India and the U.K., now reaching Canada, France, Germany, Italy, and Spain. Amazon emphasizes its an early version, committing to ongoing improvements. This move is part of Amazons strategy to enhance its AI capabilities and compete with other tech giants.
