March 26, 2025:
Amazon Unveils AI Interests to Enhance Shopping - Amazon has launched the AI-powered Interests feature to personalize product discovery. Shoppers can enter preferences in natural language, and the feature will alert them to relevant products, including new launches and restocks. It uses large language models to refine user queries for better search results. Currently, it's accessible to select U.S. users, with plans to expand access.
This release accompanies Health AI for wellness queries and follows the launch of Rufus, a shopping assistant, and a review summarization tool. These innovations aim to enhance the e-commerce experience.
