September 10, 2024: Apple Teams with Google for Visual Search - Apple introduces Visual Intelligence on iPhone 16, integrating Googles visual search capabilities via a new Camera Control button. This feature allows users to learn about their surroundings and access third-party services, such as Google search and OpenAIs ChatGPT, seamlessly. Apples strategy shifts towards becoming a platform for third-party AI and search services, foregoing the need for standalone apps.