April 16, 2025:
Google Deploys AI to Combat Ad Fraud - In 2024, Google suspended 39.2 million advertiser accounts, using AI to tackle ad fraud, marking a threefold increase from the previous year. By deploying large language models, the company addressed issues like business impersonation and illegitimate payments, preventing many ads from displaying. Collaborating across teams and adopting new policies, Google reduced deepfake ad reports by 90% and managed various ad violations.
Enhanced transparency and an appeal process ensured fair enforcement, with a focus on early detection to minimize fraudulent ads. India saw 2.9 million account suspensions, ranking second after the U.S. These measures reflect Google's commitment to maintaining a safe and trustworthy advertising platform.
