November 19, 2024: Google Lens Enhances In-Store Shopping - Google Lens now offers real-time price checks, product insights, and inventory data for in-store shopping. Users can compare prices across retailers like Amazon and Walmart by photographing items in stores like Target and Macys. This update capitalizes on the success of Google Shopping and Google Lens, which sees 20 billion searches monthly, with a fifth being shopping-related. In tandem, Google Maps will soon highlight nearby stores selling specific products. Additionally, Google Pay expands buy now, pay later options and pilots a service to better identify fraudulent transactions ahead of the holiday season.
