November 19, 2024: Meta Enlists Salesforces Shih for Business AI Initiative - Meta has appointed Clara Shih, former Salesforce AI chief, to lead a new Business AI group aimed at enhancing AI tools for businesses using Metas platforms like Instagram, Facebook, and WhatsApp. The initiative leverages Metas Llama language models to offer AI-driven solutions, potentially including AI-generated ads, as part of Metas open-source approach to improve app experiences. This move underscores Metas shift towards increasing AI-generated content. Meanwhile, Adam Evans replaces Shih at Salesforce, as the company intensifies its AI efforts following previous investor concerns.
