October 8, 2024: Meta Unveils AI Tools for Video Ads - Meta Platforms Inc. announced new generative AI tools for creating video-based ads on Facebook and Instagram. At Advertising Week 2024, Meta highlighted users increasing video consumption and introduced a full-screen video tab. The company offers diverse ad formats and new AI-powered tools like Video Expansion and Image Animation to enhance ad creativity and performance. Additionally, enhanced creator partnership ads aim to boost trust and engagement. These innovations, available in the Ads Manager Advantage+ package, streamline ad creation and improve efficacy, with rollout in beta before general availability next year.
