October 8, 2024: Meta Unveils AI Video Ad Tools - Meta Platforms Inc. has launched new generative AI tools to enhance video ad creation on Facebook and Instagram, following a rise in video consumption on these platforms. At the Advertising Week 2024 event, Meta introduced features like the Video Expansion tool to extend video frames and the Image Animation feature to animate static images. The tools, part of Ads Manager Advantage+, aim to boost click-through and conversion rates. Additionally, Meta is improving its creator partnership ads feature to increase brand trust and simplify advertiser operations with a new Partnership Ads Hub.
