April 8, 2025:
NIQ Boosts Insights with Gastrograph AI Acquisition - NielsenIQ (NIQ) has acquired Gastrograph AI, a leading sensory insights platform, to enhance its AI-driven consumer intelligence capabilities. Gastrograph AI helps major brands optimize product development by predicting consumer preferences for taste, aroma, and texture, bolstering NIQ's ability to provide comprehensive consumer insights.
The acquisition aids CPG companies in faster market entry with improved products and aligns with NIQ's strategy to empower global brands. By delivering tailored solutions and advanced analytics to understand and act on consumer behavior, this move builds on NIQ's existing Creative Product AI solution.
