October 10, 2024: Seahawks Boost Media with AWS AI Technology - The Seattle Seahawks have expanded their partnership with Amazon Web Services to enhance digital media processes using AWSs generative AI services, notably Amazon Bedrock. This innovation automates video creation, translation, and distribution, significantly speeding up the delivery of content like press conferences across platforms. The AI also generates detailed summaries and time codes, improving accessibility for fans. While challenges included training AI for specific vocabulary and addressing hallucinations, the system now streamlines operations, allowing the team to focus on creating engaging fan content. The initiative also aims to unlock historical media content for the Seahawks 50th season.
