March 27, 2025:
Zeta Launches Customizable AI Agents for Marketers - Zeta Global Holdings Corp. has introduced AI Agent Studio, enabling marketers to build and customize AI agents for complex marketing tasks. These generative AI tools simplify the creation of AI agents, automate audience segmentation, media planning, and campaign monitoring, and streamline data onboarding. The solution includes over 500 prebuilt agents and provides transparency into AI operations, ensuring marketers understand and govern the models.
Currently in beta, Zeta competes with major firms like Oracle, Zoho, Cisco, and Microsoft in offering advanced AI solutions for marketing.
